What Is Pheromone Perfume & Why Is TikTok Obsessed?

Socialising is back with a bang and so is dating, as we get close to each other once again after two years of enforced separation. Can pheromone fragrances really help us attract partners?

Is wearing pheromone perfume a little cunning? After all, it's basically like hacking another person's senses with the intention of alluring them.

'Skin scents' which smell warm, familiar and vaguely salty, like the faintest hint of sweat, are overtaking pheromone perfume.